Besides the visual design of the interfaces, it is essential to understand the user's needs.
Design Thinking
Design Thinking involves understanding the users' needs, defining the problem, generating ideas, creating prototypes, and testing solutions iteratively to find the best possible solution.
Stakeholders
A stakeholder map is a visual tool that identifies and classifies the stakeholders in a project, helping to understand their expectations, influences, and needs, so that communication and strategies can be more effective.
Personas
A representation of a group of users with similar behaviors, motivations, and goals. It helps create more user-centered solutions. By presenting the target audience in detail, based on real data and observed behaviors, it allows for a better understanding of their needs, desires, and challenges.
Empathy map
This exercise allows us to put ourselves in the users' shoes, ensuring that the product or service truly meets their needs and provides a more effective and enjoyable experience.
User journey
It is the mapping of the stages and experiences of a user when interacting with a product or service, aiming to optimize the experience and effectively meet their needs.
